2025 Selling Challenges Research Study

What’s Inside

In our annual Selling Challenges Survey, we asked nearly 500 B2B sellers about their biggest challenges in closing complex deals. 

And this year’s results might change the way you approach every step of the sale, from prospecting to engaging stakeholders to negotiation and closing. 

One issue stood above the rest—and it touches every aspect of the sales cycle: Buyer Indecision.

This hesitation isn’t just stalling deals but draining revenue. How can sellers break the cycle, inspire action, and build buyer confidence? 

Download our 2025 Selling Challenges Research Study to dig into the findings and uncover the most important capabilities your sellers need to address the chaotic selling environment of 2025.